Aufmerksamkeit verdient auch die Tochter meiner Schwester: Isabelle (Felsmann).
Sie landete in der Modebranche und verheiratete sich in Australien, wo sie heute lebt und arbeitet. Hier ihr Lebensweg:
Isabelle is a successful Fashion Sales Manager with 15+ years experience in Fashion & Retail.
She is working as a Sales & Export Manager at Unreal Fur Pty Ltd., a successful emerging Melbourne based fashion brand.
Previous to Unreal Fur I was working for DKNY International an US Apparel brand based in Milan, Italy for the past 7 1/2 years as an Account Executive. She has an extensive wholesale experience as I was looking after the distribution of our international independent, on-line and department stores in my key markets which included:
Germany, Austria, Switzerland, Scandinavia, Eastern Europe, Egypt, South Africa and Australia.
She started my career in Fashion as a Junior Brand Manager for JOOP! a very well known Apparel brand from Germany.
Global Sales Manager
Name des Unternehmens Thurley: Beschäftigungszeitraum Nov. 2015–Sep. 2017
Beschäftigungsdauer 1 Jahr 11 Monate. Standort Melbourne, Australia
Sales & Export Manager
Name des Unternehmens Unreal Fur Pty Ltd: Beschäftigungszeitraum Nov. 2013–Nov. 2015
Beschäftigungsdauer 2 Jahre 1 Monat: Standort Melbourne und Umgebung, Australien
Reporting to the Managing Director of Unreal Fur Pty Ltd.
Responsible for the growth of the brand Unreal Fur and expansion into new markets with focus on the Northern Hemisphere.
Management of local/national sales agencies in Australia and New Zealand.
Management of overseas agents and distributors in key territories/countries which include UK, Italy, Germany, US, Canada, Scandinavia, Benelux and Spain.
Management of the Sales & Marketing team.
Development of a distribution strategy for Unreal Fur for both the Southern and Northern Hemisphere.
Overseeing and managing product developments (Accessories & Apparel) for major Australian and International Retailers like Country Road, Witchery, Alannah Hill, Replay, Urban Outfitters, etc. under their own label.
International Account Executive
Name des Unternehmens Donna Karan International. Beschäftigungszeitraum Feb. 2005–Okt. 2012
Beschäftigungsdauer 7 Jahre 9 Monate. Standort Mailand und Umgebung, Italien
Managing key territories which included Germany, Austria, Switzerland, Scandinavia, Australia,
South Africa and Eastern Europe for Women's DKNY Apparel (until January 2007 also DKNY
Managing an international agency overseeing the Scandinavian market
Extensive travel throughout Europe to solicit new business and visiting existing customers
Constant research of my markets and constant negotiation of new business
Creating quarterly and annual budgets by territory and partner in order to achieve each market's
wholesale target as well as to assure strong retail sales with key clients
Restructured the distribution in Germany
Conception of a distribution strategy for a separate line “pure DKNY” for both Women's and Men's
Developed a distribution strategy for Germany - for both DKNY Women's and Menswear, more
than doubled the number of clients in my key territories
Junior Brand Manager
Name des Unternehmens JOOP! GmbH: Beschäftigungszeitraum Juni 2002–Jan. 2005
Beschäftigungsdauer 2 Jahre 8 Monate. Standort Hamburg und Umgebung, Deutschland
Trade Marketing JOOP! Stores and SIS Responsibilities included conception, organization and implementation of trade marketing activities.
Trade negotiator for all SIS including sales and fashion buying
Constant communication with all key accounts to ensure the stability of retail figures
Consultant for all JOOP! Free-standing Stores in domestic and foreign market
Responsibility for Visual Merchandising for all JOOP! Freestanding Stores and trade partners with
the emphasis on window decoration
Responsible for the conception, organization and implementation of fashion shows twice a year with emphasis on our trade partners
Organization of trunk shows at all our Flagship Stores
Internet: Managing Director of all Internet activities concerning the corporate website
AMD Akademie Fuer Mode und Design Hamburg
Name des Abschlusses Bachelor's degree
Studienfach Fashion and Marketing: Abschlussnote 1.7
Ausbildungsdaten oder voraussichtl. Abschlussjahr –
Graduated as a Product Manager with emphasis on Marketing at the AMD in Hamburg. The studies of fashion and Marketing focuses on brand management, management in transitional markets, sustainable international management, supply chain management, visual merchandising, range conceptions and on innovative textile and clothing manufacturing.